When buyers ask AI for the best solution in your category, make sure you are listed as the top brand
AI doesn’t recommend you from your website – it recommends you from the third-party pages it already trusts for your category. We find the exact pages feeding AI answers for your queries, and get your brand onto them.
No cost, no commitment. A real snapshot of where you stand versus your named competitors.
AI assistant answer
Traditional search didn't go away. It got a generative layer on top.
SEO still runs underneath, but now a generative layer sits on top. Your buyer asks a question and gets back one answer that names a few brands, not ten blue links. To build it, the model pulls from a small set of pages it trusts. Not on those pages? You’re not in the answer – no matter how well you rank.
3-10%
Source: McKinsey & Company, State of the Consumer 2026. Top 10 cited sources for large language model responses across 25 consumer brands (XEO360, Oct 2025 to May 2026, UK and US).
Exactly where brand mentions and links move the needle
An AI answer is not one step. It runs through a pipeline. Brand mentions and links each help at different stages. Here is where.
Brand mentions help here
Links help here
No direct control
Stage 01
Memory
Stage 02
Fan-out
The model splits the question into several searches.
Stage 03
Candidates
Pages get pulled in as sources for each search.
Stage 04
Filter
Hundreds of pages narrow down to a trusted few.
Stage 05
Mention
The model names brands from what it read.
Stage 06
Citation
Links get attached to back up the claims.
Stage 07
Recommend
Who the model actually recommends, and how.
What brand mentions do
- Build what the model remembers about you, before it even searches
- Make you one of the named brands inside the pages AI reads
- Fix who you get associated with, so you are recognised correctly
- Drive the actual recommendation, not just the citation
What links do
- Get you ranking for the searches AI runs, so you become a candidate source
- Pass authority so you survive the filter
- Put your own pages into the citations
- The foundation the mentions are built on
The brands we've helped get into AI answers & Google SERPs and what they say about us
How we get your brand into the answer
A measured, repeatable system. Not guesswork, not hype. We know which pages your buyers’ AI answers are built from, and we get you into them.
1
Research
We research and analyze where you appear across ChatGPT, Gemini, Perplexity and Google AI Overviews, broken down by the exact questions your buyers ask.
2
Find the gaps
We surface the pages AI already cites for your category where competitors show up and you do not. That becomes your target list, ranked by opportunity.
3
Build presence
We earn your brand mentions and links on those pages: listicles, YouTube, LinkedIn, G2, Reddit and editorial. Quality placements, never cheap packages.
4
Tracking
You watch visibility, share of voice and citations move against your named competitors. Real retrievals with context, not bare percentages.
We target every surface AI pulls from
AI models do not read one page type. They pull from communities, review sites, videos and editorial. We build your presence across all of them, guided by what your category’s AI answers actually cite.
Your free AI visibility audit
In one short report we show you exactly where you stand in AI search, and the fastest way to close the gap.
- Where you appear, and where you do not, across ChatGPT, Gemini, Google AI Overviews and Perplexity versus your competitors
- The exact pages AI cites for your category, and which ones your competitors own
- A prioritised GAP list: the highest-impact places to get mentioned first
- A 20 minute walkthrough with a strategist, no pitch required
Request Your Free Audit
- We will send your AI visibility snapshot within two business days.