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Simpro Group is a global software company that provides cloud-based field service management solutions for trade businesses, including electrical, plumbing, HVAC, and security. Simpro has grown to serve over 8,500 businesses and 250,000 users worldwide. Backed by a $350 million investment from K1 Investment Management, Simpro surpassed $200 million in annual recurring revenue (ARR) as of 2025, solidifying its position as a leading SaaS provider in the field service industry.
After an initial test month with Simpro Group, our performance led them to expand the engagement across all five of their SaaS solutions.
We prioritized Expert Quote Outreach, capitalizing on Simpro’s strong brand reputation and industry recognition.
Our strategy also included targeting listicle placements and securing unlinked branded mentions — a natural fit given Simpro’s frequent media exposure.
To support this initiative, the Above Apex team developed a detailed 6-month roadmap, complete with deliverables, KPIs, and milestones. Our approach was grounded in thorough industry and competitor analysis, leading to the following tactics:
Reverse-engineering competitor backlink profiles to secure high-authority, relevant links
Leveraging exact-match anchor strategies for top-converting keywords
Publishing and placing curated listicles (e.g., “Best Field Service Software” lists)
Executing ethical win-win A-B-C link exchanges with non-competing peers in the space
With the help of the brand mentions and link from big media outlets and industry relevant websites, we helped Simpro get in more and more AI Overviews for relevant queries in Google
The increases in rankings for their high-value keywords and pages led to 2,300 new non-paid visitors in the first 30 days alone.
Interested in seeing what links we have built from the strategies? Reach out and we showcase a few in detail.
We started by taking a deep dive into Simpro Group’s online presence. This included analyzing their backlink profile, studying competitors, and identifying where they were already gaining exposure—such as unlinked brand mentions. From there, we developed a detailed 6-month roadmap outlining clear goals, strategies, and KPIs for all five of their SaaS solutions.
Once the plan was in place, we moved into execution. A key focus was Expert Quote Outreach, where we used Simpro’s strong industry reputation to secure mentions in high-authority publications. We also targeted listicle placements (like “Top Field Service Tools”) and carried out relevant, non-competitive A-B-C link exchanges. Each outreach effort was tailored to Simpro’s voice and aligned with their SEO objectives.
As we built backlinks, we also focused on growing relationships with key publishers and editors to create ongoing opportunities. Along the way, we tracked results closely—fine-tuning outreach messages, testing anchor strategies, and adapting our process to maximize impact. This helped keep the campaign agile and ensured we were always improving and delivering lasting SEO value.
Overall, our targeted link building efforts helped Simpro Group strengthen their domain authority, boost visibility across key verticals, and reinforce their position as an industry leader.
The success of the campaign not only demonstrated the effectiveness of our strategy but also laid the foundation for long-term SEO growth across all of Simpro’s SaaS products.
By leveraging Simpro’s strong brand presence and applying data-driven outreach tactics, we were able to deliver consistent, high-quality backlinks that aligned with their business goals.
Оutreach Specialist
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