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Dexatel is a leading provider of business messaging and communications solutions that enable businesses to create exceptional customer interactions to connect better and sell more. Dexatel simplifies the communication process by providing a range of solutions that impact growth, customer experience, and security. It plugs straight into your technology infrastructure for full access to hard-won data. Founded in 2015 and with 80+ employees. With 24/7 world-class customer service, award-winning solutions, and affordability. A leader in CPAAS, Dexatel’s customers include Alibaba, Shopee, Tencent, and TikTok.
After gaining a clear understanding of the Dexatel’s goals, current online presence, and Content Marketing strategy, our team at Above Apex built an action plan for the next 6 months, with clear deliverables, KPIs, milestones, and more. Let’s break down the various steps we undertook, the aim behind each step, the actions involved, and their consequent effects:
Through our comprehensive research of the industry and Dexatel’s website, we found that the following strategies would provide the best results:
Doubled the organic traffic for their revenue-generating pages and TOFU/BOFU Content Pages
The increases in rankings for their high-value keywords and pages lead to + $2,800 in estimated value of the monthly organic search traffic.
With effective link building, in-depth content and proper search intent we saw increases in rankings all across the board resulting in attaining top 3 positions for 1065 keywords.
The off-page system we integrated propelled their extensive content to the top of the SERP. Above you can see the traffic source - high-intent TOFU & BOFU Content Pages.
Interested in seeing what links we have built from the strategies? Reach out and we showcase a few in detail.
We began with analyzing Dexatel's website positions in search engines and closely analyzing their revenue-generating pages. This provided extensive insights into their online presence and the necessary scope of work in order to attain those results.
After that we executed an in-depth analysis focused on the search intent and the top 10 results for the respective high-value keywords. Once we were ready with the foundational audit we move forward with setting up the link-building strategies and outreach.
The final step before the off-page campaign was auditing whether the main target keywords align on all levels Keywords-Search Intent-On-Page
Dexatel was in a really big industry which led to us executing two separate competitor analyses as they had 15+ direct competitors. After the analysis, we were ready to reverse engineer the competitor's link profiles. Once the information was segmented we cross-checked the domains with Dexatel's existing referring domains and left out only the best and most relevant domains taking into account Domain Rating, Website Traffic (+source) the Reffering Domains/Linked Domains ratio, and the relevancy of the websites.
Once we initiated the outreach the replies came flooding and we started working on facilitating all opportunities.
With this case study, we wanted to demonstrate how Above Apex’s team leveraged the foundational link-building strategies and combined them with creative link-earning methods. By improving the rankings of their revenue-generating pages, expanding the semantic and ranking more of their high-value pages we doubled the organic traffic of Dexatel and doubled the number of high-value keywords for which they rank on the first page. And tripped the number of keywords for which they are in top 3 positions.
Dexatel started integrating our services in May 2023 and they continued our system in-house in September of 2023. Since the beginning of our collaboration, we have seen significant improvements in their site’s online performance and all across the board. Let’s have a look at their monthly organic traffic – the number of monthly visitors that land on the site through unpaid sources:
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