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Dresma is an AI-powered platform that streamlines eCommerce content creation for online sellers. Its DoMyShoot mobile app enables users to capture professional product photos with ease. The platform offers features such as background removal, image retouching, and color matching to enhance visual content. Additionally, Dresma’s Design Studio allows for the creation of premium imagery for various marketing channels, while the Listing Generator assists in producing optimized product listings for marketplaces. By leveraging advanced AI and data science, Dresma delivers consistent, high-quality images quickly, helping businesses boost sales and maintain brand consistency.
After gaining a clear understanding of Influencity’s goals and current online presence, our team at Above Apex created a 6-month action plan with clear deliverables, KPIs, milestones, and more. Here’s a breakdown of the steps we took, the objectives behind each, the actions involved, and the anticipated results:
Our comprehensive industry research and analysis of Influencity’s website led us to these strategic recommendations:
With a proper content marketing strategy in place, our link-building efforts helped Dresma go from 500 to almost 9,000 non-paid visits in 90 Days.
We expanded the semantic of the website and more importantly of all of their TOFU content. With a clear content marketing strategy in place, link-building turbocharges your semantic. Those are 4,000 additional opportunities your content pages can rank for.
With effective link building, in-depth content and proper search intent we saw increases in rankings all across the board resulting in attaining first page positions for 160 new keywords.
Interested in seeing what links we have built from the strategies? Reach out and we showcase a few in detail.
We began with analyzing Dresma's website positions in search engines and closely analyzing their revenue-generating pages. This provided extensive insights into their online presence and the necessary scope of work in order to attain those results.
After that, we executed an in-depth analysis focused on the search intent and the top 10 results for the respective high-value keywords. Once we were ready with the foundational audit we moved forward with setting up the link-building strategies and outreach.
After the analysis, we were ready to reverse engineer the competitor's link profiles. Once the information was segmented we cross-checked the domains with Influencity's existing referring domains and left out only the best and most relevant domains taking into account Domain Rating, Website Traffic (+source) the Referring Domains/Linked Domains ratio, and the relevancy of the website.
A significant part of our research focused on two verticals; analyzing Dresma's competitors and extracting all non-competitors in their niche as valuable opportunities for quality and relevant links. The foundational strategies here were a must but we saw an amazing opportunity in having so many companies(products, services, solutions) that were in the same industry but were covering another vertical in product photography/AI photography industry. Once we started the outreach the opportunities started piling up:
With this case study, we wanted to demonstrate how Above Apex’s team leveraged the foundational link-building strategies and combined them with creative link-earning methods which led to 8X increase in traffic for Dresma.
By improving the rankings of their TOFU pages, expanding the semantic, and ranking more of their high-value pages we scaled the organic traffic of Dresma and doubled the number of high-value keywords for which they rank on first page.
We continue to work with Dresma and help them increase organic traffic, SQLs, MRR, and all of this while building a great product and a company.
Оutreach Specialist
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