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Action1 is an autonomous endpoint management platform trusted by many Fortune 500 companies. Cloud-native, infinitely scalable, highly secure, and configurable in 5 minutes.
In 2025, Action1 was recognized by Inc. 5000 as the fastest-growing private software company in America. The company is founder-led by Alex Vovk and Mike Walters, American entrepreneurs who previously founded Netwrix, a multi-billion-dollar cybersecurity company.
After gaining a clear understanding of Action1’s goals and current online presence, our team at Above Apex created a 6-month action plan with clear deliverables, KPIs, milestones, and more. Here’s a breakdown of the steps we took, the objectives behind each, the actions involved, and the anticipated results:
Our comprehensive industry research and analysis of Action1’s website led us to these strategic recommendations:
We scaled non-paid traffic in 12 months with brand mentions and links from the most authoritative websites on the web as well as relevant domain targets from within the Security and Patch Management industry.
Combining authority brand mentions and links from the most relevant pages for Action1's solutions led to these results.
One of the main impacts of quality link building and a strong content marketing strategy is the expansion of the website's semantic - getting indexed for more relevant keywords and ranking for them. Our work led to 1,000 new first-page keywords.
We build a systematic link building process delivering links and brand mentions in a predictable and controllable way while maintaining, quality and relevancy.
AI Visibility skyrocketed all across the board - from Google's AI Overviews to ChatGPT and Perplexity.
+244 AI Overview Citations
+21 ChatGPT Citations & Perplexity Citations
Interested in seeing what links we have built from the strategies? Reach out and we showcase a few in detail.
After two onboarding sessions with Petar - the head of SEO at Action1 we gained a solid understanding of their marketing goals, brand priorities, and existing backlink profile. From there, our team at Above Apex developed a tailored 6-month link-building plan with clear KPIs, milestones, and flexible deliverables. He was extremely well-versed in terms of what Action1 needs when talking about leveraging organic and provided us with everything we need to support our future efforts.
Early in the process, we worked closely with Action1 to identify core anchor texts and priority URLs. At the same time, we kept the strategy adaptable—allowing us to add newly published content, evolving product pages, and emerging keywords into our outreach pipeline as needed.
Our in-depth analysis of the Patch Management and Vulnerability industry's competitive landscape led to the following strategic initiatives:
Reverse-engineering competitor backlink profiles to secure high-authority placements
Targeting exact-match and branded anchor strategies for high-impact keywords
Creating and placing listicle-style articles (e.g., “Top Marketing Data Platforms”)
Executing A-B-C link exchanges with aligned, non-competing platforms
Enhancing search intent alignment and on-page SEO to strengthen organic performance
This collaborative and flexible approach allowed us to build high-quality backlinks while staying aligned with Action1’s evolving content strategy. By combining structured planning with ongoing adaptability, we delivered measurable SEO value and helped strengthen their visibility across competitive search verticals.
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