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Adverity

How This Integrated Data Platform Hit 1367 First-Page Keywords, Doubled Organic Traffic & Acquired 143 Quality Links

Highlights

+5,000

Non Paid Visitors Per Month

+$14,000

Organic Traffic Value

+$250

First-Page Keywords

About Adverity

Adverity.com is a leading data analytics and marketing intelligence platform designed to help businesses optimize their data-driven decision-making processes. It centralizes and automates the collection, integration, and analysis of data from multiple sources, offering users a unified view of their marketing performance. Adverity supports a wide range of connectors, allowing seamless integration with various marketing tools, databases, and data warehouses. The platform provides powerful visualization, reporting, and predictive analytics features to help businesses uncover actionable insights and drive growth.

What We Focused On

Before we dive into the strategies used to achieve the results it needs be said that Adverity set a really strong foundation because they:

Wanted to invest in their link profile, blog, organic growth, & and create a sustainable link-building system.
Were looking to work with a seasoned link-building partner that they would support as an extended marketing hand.
Were ready to focus on proper and genuine link-building that would turbo-charge their content marketing strategy.
Were willing to focus on TOFU content pages and had the same mindset as us in terms of link-building.

Results

+5,000 Non-Paid Visitors Per Month

In June 2024 their monthly organic traffic was around 8,000 which increase to 13,000 - about 5,000 additional organic visitors per month.

+$14,000 Added To The Organic Traffic Value

The increases in rankings for their high-value keywords and pages lead to + $14,000 in estimated value of the monthly organic search traffic.

+250 First-Page Keywords

With effective link building, in-depth content and proper search intent we saw increases in rankings all across the board resulting in attaining first page positions for 250+ keywords.

Earned Links

Authority (Those are well-known websites in various industries, with large amounts of traffic and quality link profiles.
Quality - Spam Score is 0/1, Moz DA is fairly high on average and all links are Do-Follow.
Relevancy - Since those opportunities are from our competitor analysis all of those pages are covering content within Adverity's industry.

Find out what links we have built

Interested in seeing what links we have built from the strategies? Reach out and we showcase a few in detail.

The Process

Phase 1: Foundational Analysis

We began with analyzing Adverity's website positions in search engines and closely analyzing their revenue-generating pages. This provided extensive insights into their online presence and the necessary scope of work in order to attain those results.

After that, we executed an in-depth analysis focused on the search intent and the top 10 results for the respective high-value keywords. Once we were ready with the foundational audit we moved forward with setting up the link-building strategies and outreach.

Phase 2: Competitor & Industry Analysis

After the analysis, we were ready to reverse engineer the competitor's link profiles. Once the information was segmented we cross-checked the domains with Adversity's existing referring domains and left out only the best and most relevant domains taking into account Domain Rating, Website Traffic (+source) the referring domains/Linked Domains ratio, and the relevancy of the websites.

We took things further by cross-matching all of their competitor's links with the referring domains and we found in which domains we have more than one competitor linked.

Phase 3: Link Earning

The foundational strategies here were a must but we saw an amazing opportunity in having so many companies(products, services, solutions) that were in the same industry but were covering another vertical in the data/analytics integration industry.

Conclusion

Adverity started working with our team in January 2023 and since the beginning of our collaboration, we have seen significant improvements in their site’s online performance and all across the board.

Most importantly we were able to build a sustainable link building system that won them links on a regular basis from 4-7 different strategies. Those links in combination with their content marketing strategy expanded their website’s semantic and grew the non-paid traffic.